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DEAL SEALED TO PROVIDE QUALITY APPLIANCES

In June 2010, BKP entered into another strategic partnership with BSH (Bosch & Siemens Home Appliances) to bring exquisite appliances into the fully furnished homes of VERVE® Suites.  

A RM 10 million deal was signed between both companies at the Hamburg House in conjunction with the Shanghai World Expo 2010. With this latest signing, BSH will be providing a two-in-one Bosch washer-cum-dryer in addition to the kitchen appliances for VERVE® Suites’ fourth and final tower, the Vox Tower.

“We are glad to collaborate with BSH who share similar values and the same passion as we do at BKP. We will continue to look for opportunities to enhance this partnership, and today’s signing ceremony is one of those occasions,” said BKP’s Group Managing Director, NK Tong.

NK added that the choice of using Bosch appliances for VERVE® Suites represents the company’s commitment to providing quality appliances to the homeowners.

The alliance between BKP and BSH started in May 2007 when BKP made Bosch the exclusive provider of kitchen appliances for VERVE® Suites.

NK with Dr. Dirk Hoffman, BSH Asia Pacific Chief Executive Officer. The signing ceremony with representatives from both BKP and BSH.

“The collaboration worth close to RM10 million is not about the money but more about a synergy between two reliable brands that constantly strive to offer innovative lifestyles,” said Dr Dirk Hoffmann, BSH Asia Pacific Chief Executive Officer.  

Besides equipping all the VERVE® Suites units with Bosch appliances comprising its microwave oven, slim-line hood, ceramic hob and custom-designed refrigerator, BSH had also furnished the Hyperkithcen with Gaggenau kitchen appliances, reputed to be "the Rolls Royce of kitchens".

With this continuous partnership, homeowners of VERVE® Suites will experience the quality and convenience of using these state-of-the-art appliances, both in the comfort of their own unit and in the Hypercubes Sky Lounge.

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