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TRADEMARKING OF THE VERVE® BRAND

Buyers and investors of Viva Tower and Vibe Tower will be a rare breed of homeowners in the affluent Mont'Kiara's vicinity as Bukit Kiara Properties has trademarked VERVE®.

This landmark move by BKP has instantly elevated them to just not owners of a classy project but also a brand name that is synonymous with unique lifestyle and innovation.

BKP's Group Managing Director NK Tong said the trademarking of the VERVE® brand would protect customers' investment and enhance the image of VERVE® projects.

"Invariably, the trademarking will translate into capital appreciation and higher rental values for their investment," he said.

BKP interprets verve as enthusiasm, vigour and spirit and these three passionate elements are what BKP wanted to infuse into its current VERVE® projects and future ones that reflect similar quality and innovation.

He said it was the project's unique concept and branding that prompted BKP to trademark the VERVE® brand.

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