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GEM OF A NITE

To satiate patrons and guests' appetite for luxurious lifestyle indulgence, up-market property developer Bukit Kiara Properties (BKP) tonight presented the newest collection from Lazare Diamond as well as De Gem's other unique jewellery pieces.

BKP's Group Managing Director, N K Tong said that the event, organized in collaboration with De Gem, was part of the company's endeavours to continue offering innovative lifestyle experience to their customers in its branding effort to enhance their investments.

De Gem is a well-known jewellery brand in Malaysia. Their products have won the hearts of the stylish and chic. In the same way, BKP who offers niche lifestyle concepts, has carved a name for itself among the discerning few in the homeowners market. So our collaboration tonight of showcasing some of the country's finest jewels, very aptly lives up to BKP's tagline For Innovative Lifestyles, N K said.

BKP and De Gem are brands that reflect complementary elements of class, creativity and lifestyle. The affinity between BKP and De Gem is meaningful for us as both brands aim to deliver excellence in the products and services we offer, NK further said.

Close to 200 guests turned up for the exclusive jewellery show held at The Pavilions of Bukit Kiara, BKP's show gallery. Twelve models impressed the audience with De Gem's jewellery collection in a fashion show & the entire collection showcased for the evening was worth close to RM10 million.

In fact, BKP's tasks are very much in synergy with the creation of diamonds figuratively, we craft rough diamonds into quality and valuable sparkling property gems. Like De Gem, BKP aspires to continue producing unique masterpiece, property masterpiece, to dazzle our friends and customers, N K added. A talk on diamonds and what essential points to focus on when looking for the right gem was also organized as part of the programme for the evening. Ms. Laura Chow, Regional Director of Lazare Kaplan explained the 4 Cs clarity, cut, colour and carat which were the core points that should be scrutinised before deciding on which gem to purchase.

De Gem, the exclusive distributor of Lazare diamonds in Malaysia, is one of the country's leading jewellery retailers who has the ability to source and craft customized jewellery for its customers.

BKP's latest project, Verve Suites, the company's third project is currently being previewed at The Pavilions of Bukit Kiara. Verve Suites chalked up 70% sales within 4 months without the aid of advertisements. It is an 881-unit fully-furnished and serviced suites in the high-end Mont' Kiara neighbourhood. Continuing its tradition of offering niche and innovative products to complement the lifestyles of homebuyers, BKP through Verve Suites, introduced the unique sky lounge, named Vertigo Lounge. It spans 6,000 square feet and perches on the 35th floor of the penthouse.

BKP's maiden project was Aman Kiara, an exclusive gated and guarded precinct of 19 bungalows and 12 duplex condovillas. Launched in 2002, it is fully sold and completed 9 months ahead of schedule. Hijauan Kiara was the second project, a luxurious spa-themed condominium development. Hijauan Kiara introduced exclusive features such as a layout with a maximum of 2 units on each floor, private lift lobbies, sunken baths and a spa island. More than 85% of the units are sold, with only the bumiputra units remaining. Hijauan Kiara is expected to be completed by end of the year.

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